While on assignment with the UNICEF Brand Team, I created the World Children’s Day brand guide, a 16-page PDF designed to ensure the consistent use of the revisited WCD identity across platforms and regions. I developed the visual concept around the cut-out ball graphic, refined the campaign’s distinctive “handwritten” font to make it more legible, and made it available for UNICEF teams to download and use, for language adaptions. The guide covers the updated logo, logo variations, typography, colours, co-branding and other key elements of the visual identity.
Social Media Campaign Assets
UNFAO – report launch
